2025 Business Planning
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Unlock the Secrets to Small Business Success
Join our exclusive Business Planning Meetup and Workshop Series, a set of three events designed to be attended individually or as a complete series.
What to Expect:
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Gain Insider Insights: Learn from industry experts sharing proven strategies.
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Develop a Personalized Business Strategy: Tailor your business plan to your unique needs.
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Network with Like-Minded Entrepreneurs: Connect and collaborate with fellow business owners.
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Complete All Three Events: Walk away with a comprehensive and actionable business plan.
Designed specifically for artisan and art-based small business owners, this transformative experience will equip you with the tools and confidence to elevate your venture. Embark on a journey of growth, inspiration, and community in a supportive and collaborative setting.
The Series
Register now for the Meet-up & Workshop Series
These events are designed as a series, which means you’ll gain the most comprehensive value by attending all three. However, each event can be attended as a stand-alone session as well, allowing it to be catered to your business needs.
The Meetup
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Workshop 1:
Business Blueprint
Workshop 2:
Customer Insights
Connect with Fellow Artists and Business Owners
Join us to network with fellow artists and business owners, learn from industry experts, share experiences, and ignite collaborations. This event features two special guest speakers and a product-photo demonstration.
BONUS: All participants will receive a special promo package from The Sky Above Creative Agency for a product photo shoot.
January 23rd, 4-6:30pm
$25
Strategic Planning for 2025
Dive into the fundamentals of business planning and goal setting. Together, we will conduct real-time analysis of the external environment and guide you through facilitated planning exercises to set feasible business goals for 2025 based on your unique strengths and weaknesses.
February 11th, 4-6:30pm
$75
10% off when booked with
The Meetup
15% off when you book all 3
Navigating customer personas and marketing strategies
Enhance your business planning by identifying your ideal customer and related marketing strategies. This workshop will help you identify your unique target audience and develop plans to reach them. We will guide you through development of customer personas and use planning exercises to create a high-level marketing plan.
March 11th, 4-6:30pm
$75
10% off when booked with
The Meetup
15% off when you book all 3
The Meetup
Elevate Your Small Business with the Power of Connection
Join the Small Business Planning Meetup for a transformative experience designed to help you grow and succeed.
What to Expect:
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Network with Fellow Creatives and Entrepreneurs: Connect with like-minded individuals and share experiences.
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Learn from Industry Experts: Gain insights from experts sharing proven strategies.
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Discover Collaboration Opportunities: Explore new ways to collaborate and grow your business.
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Gain Clarity on Your Business Vision and Goals: Define and refine your business objectives.
Unlock your small business's full potential by tapping into the collective wisdom and support of this vibrant community. Whether you're a seasoned entrepreneur or just starting out, this meetup will equip you with the tools and inspiration to take your business to new heights.
Featured Guest Speakers and Experts:
Geraldine Maclear, Happy Pedals (SEO + Copy)
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Topic: Getting Found Online and E-commerce Tips
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Description: Learn about Search Engine Optimization (SEO) and its impact on your business. This presentation offers a jargon-free introduction to SEO, tips for e-commerce optimization, and three ways to implement SEO. You'll also learn how to run a 2-minute health check on your website and receive a link to download a free "SEO Jumpstart Guide". Check out Geraldine's services at Happy Pedals and follow her on Instagram at seo.audits.writing.
Pam Ivey, Flourish Marketing Academy (Marketing Educator & Strategist)
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Topic: Marketing strategies for small business
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Description: Coming soon!
Samah Alkendy, The Sky Above Creative Agency
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Topic: Product Photo Demo and Bonus Offer
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Description: Special Offers for Meetup Attendees:
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Creative Package: 4-5 products on a white background styled and/or editorialized with 15 high-resolution and web-size images for $350 CAD (Actual value $500).
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Frame & Film Offer: Pay full price for one of our premium photo packages and receive a short branding video for FREE. This includes 8-12 products on a white background styled and/or editorialized with 45 high-resolution and web-size images for $800 CAD (Actual value $1500).
This meetup can be booked on its own or in conjunction with one or both of the related workshops. More information about the workshops can be found on this page. Book together to enhance your experience and receive a discount of up to 15%.
Workshop 1:
Business Blueprint
& Goal Setting
Strategic Planning for 2025
Dive into the fundamentals of business planning and goal setting and walk away with a documented blueprint of your 2025 business plan.
Our workshops are uniquely structured and facilitated to provide maximum value through active participation. Individuals will engage and learn through open dialogue self-reflection planning and writing exercises and group sharing. Together we will conduct real-time analysis to understand your external environment. Then we will guide you through facilitated planning exercises to set specific feasible business goals for 2025 based on your unique strengths and limitations.
What to Expect:
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Engage in self-reflection, group discussion, and coaching to identify opportunities, threats, strengths, weaknesses, and your business objectives.
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Participate in facilitated table talks and large group discussions to learn from your peers in the industry.
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Use or unique placemat planning templates for SWOT analysis and goal setting.
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Leave with a completed SWOT analysis, documented business objectives for 2025, and clarity on key areas to address this year.
Samantha Christenson
Samantha is an experienced group facilitator with a passion for helping small businesses thrive. With seven years of experience in facilitating both small and large groups, Samantha brings a wealth of knowledge and expertise to every session. Samantha holds an MBA in Executive Management from Royal Roads University, with a specialization in management consulting. She loves to employ unique, structured facilitation techniques that engage participants in meaningful group discussions and foster peer learning, and empowering entrepreneurs to achieve their business goals.
Book the Blueprint & Goal Setting Workshop with our other events for maximum business planning value and savings:
Initial Meetup and Learning Event: Connect with fellow artists and business owners, learn from industry experts, share experiences, and ignite collaborations. January 23rd, 4-6:30pm. More info can be found on this page.
Workshop 2: Marketing Strategies Workshop: Enhance your business planning by identifying your ideal customer and developing marketing strategies. March 11, 4-6:30pm. More info can be found on this page.
Workshop 2:
Marketing Strategies
Customer Insights – Navigating Customer Personas and Marketing Strategies
Enhance your business planning by identifying your ideal customer and related marketing strategies. Walk away with a high-level marketing plan based on a unique customer persona catered to your business.
This workshop will help you pinpoint your unique target audience, understand their needs, and develop effective plans to reach them.
What to expect:
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Engage in self-reflection, group discussion, and coaching to identify customers, your target market, and unique positioning strategies.
-
Participate in facilitated table talks and large group discussions to learn from your peers in the industry.
-
Use our unique customer journey map templates and placemat marketing planners.
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Leave with a documented customer journey map and high-level marketing plan, unique to your business.
Samantha Christenson
Samantha is an experienced group facilitator with a passion for helping small businesses thrive. With seven years of experience in facilitating both small and large groups, Samantha brings a wealth of knowledge and expertise to every session. Samantha holds an MBA in Executive Management from Royal Roads University, with a specialization in management consulting. She loves to employ unique, structured facilitation techniques that engage participants in meaningful group discussions and foster peer learning, and empowering entrepreneurs to achieve their business goals.
Book the Blueprint & Goal Setting Workshop with our other events for maximum business planning value and savings:
Initial Meetup and Learning Event: Connect with fellow artists and business owners, learn from industry experts, share experiences, and ignite collaborations. January 23rd, 4-6:30pm. More info Can be found on this page.
Workshop 1: Business Blueprint & Goal Setting: Dive into the fundamentals of business planning and goal setting and walk away with a documented blueprint of your 2025 business plan.